0

1

2

3

4

5

0

1

2

3

4

5

0

%

of people have had acne at some point in their lifetime, so why is clear skin considered ‘normal’ skin?

STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN STATE OF SKIN

STATE

OF

SKIN

Our annual survey uncovered the current state of Australian skin in a mission to normalise acne.

0

1

2

3

0

1

2

3

4

5

6

7

%

are impacted by teen acne

0

1

2

3

0

1

2

3

4

5

6

7

8

%

are impacted by adult acne

Skin health affects mental health

Only 34%

of Australians trust skincare brands

That’s not surprising with the misleading claims, retouched images, and unattainable beauty standards that brands have been using in advertising for decades.

The Software promise

The skincare space is full of misinformation and stigma, particularly when it comes to acne. It’s time to normalise breakouts and at Software we promise to create an inclusive space to talk about skin without judgment.

Real people

We show patients with real skin concerns.

Real results

Our images will always be unedited and unfiltered.

Real experts

Our products are backed by medical experts and scientific research.

Skincare is healthcare

70%

are not confident that their skincare routine addresses their skincare routine.

81%

don’t know how all of the active ingredients in their skincare routine work.

78%

don’t know what order to apply their skincare products in.

yet majority of Australians are not confident in their skincare routine

yet majority of
Australians are not
confident in their
skincare routine

so let’s make it accessible

Advice. Actives. All-in-one.

Advice whenever and wherever you need it. Software connects you with Australian practitioner who understand your skin and your skin goals, with unlimited follow ups included as part of your treatment.

Advice. Actives. All-in-one.

Active ingredients you can’t get over the counter prescribed specifically for your skin, such as clinical strength retinoids, niacinamide, azelaic acid and hyaluronic acid.

Advice. Actives. All-in-one.

All-in-one personalised treatment delivered directly to your door. Custom compounded in Melbourne, each bottle is prescribed specifically for you to meet your skin goals.