As you age, your skin cell turnover rate drops and you may start to notice wrinkles, age spots, sagging, pigmentation and dryness. This is a completely normal and natural process, and none of these characteristics are signs that your skin is unhealthy. However, some people may want to prevent or reduce these visible signs of ageing, which is where effective anti-ageing products come in handy.

Skin ageing happens for many reasons. Some are within our control, others aren't. Your lifestyle and environmental aggressors, for example, can contribute to premature skin ageing — meaning your skin starts to age quicker than it would naturally.

When it comes to lifestyle factors, habits like smoking, excessive UV exposure, unhealthy dietary habits, excessive alcohol consumption and high stress levels can all decrease skin elasticity and collagen production.

A restorative facial oil like our Retinol Complex Oil is a great treatment for ageing skin. Packed full of age-defying vitamin A, this gentle yet powerful formula improves the look of fine lines and wrinkles, while smoothing out your skin texture, protecting against free radical damage and locking in moisture.

A vitamin C serum is another great option for mature skin. We love our Vitamin C + Ferulic Serum, as it helps slow down ageing, boost skin's radiance, improve skin texture and encourage collagen production for skin cell renewal.

Finally, sunscreen is a non-negotiable in any skincare routine for ageing skin. It helps to keep age spots at bay and protect your skin against the loss of elasticity that can be caused by UV rays.

There's no set answer to this question, but if you're looking to slow down the skin's ageing process, you can start using ageing products in your 30s or even mid-20s. Remember, as well, that your lifestyle is the foundation for healthy, youthful skin. So, make sure your daily habits work with your anti-ageing skincare, and not against it.

Retinol is one of the best anti-ageing skincare ingredients. It stimulates collagen and elastin production, which gradually drops as we age, helping to maintain skin firmness and reduce the appearance of ageing signs.

Vitamin C is also crucial for mature skin, as it cultivates collagen production in both young and aged skin while targeting uneven skin tone and protecting your skin against the sun. Paired with ferulic acid, it becomes even more powerful.

To combat the dryness that often comes with ageing skin, hyaluronic acid delivers long-lasting hydration and studies have shown that it can reduce wrinkle depth and increase elasticity [1]. Niacinamide is also excellent and, similar to hyaluronic acid, it is gentle on the skin, which makes both active ingredients a stellar option for all skin types — including sensitive skin.

Software's Advanced Ageing Kit includes several of these skincare ingredients to soften signs of ageing and increase elasticity for your healthiest, most radiant skin yet.

Acetyl hexapeptide-8 is a great skincare ingredient for those wanting to target deep wrinkles around the eye area — so much so that it is often compared to Botox. If your main skin concerns are crow's feet, dark circles and puffiness, our Multi-Peptide Eye Serum is formulated with acetyl hexapeptide-8, as well as sodium hyaluronate and glycerin, to rejuvenate the delicate skin around our eyes.

If you've tried topical anti-ageing treatments and nothing seems to work, speaking to a dermatologist may be the best next step. Software's Clinical Strength Ageing Treatment is made-to-order based on your skin goals, treating wrinkles, dark spots and uneven skin for a renewed complexion and better skin health.